The aesthetics of a website play a significant part in a website. But when it comes to designing websites, personal artistic tastes and warm emotions has nothing do with the website itself.
In Web Design, What Does “Design” Really Delivers?
The design utilized in web design does not focus on colors and textures alone nor does it concentrate on shapes, graphics, and fonts. In reality, visual design on a website is just a small part of the entirety of web design.
A site that covers problems lays eyes upon all five skills that envelope user experience design. These skills include Information Architecture, Interaction Design, Usability Engineering, Visual Design, and Prototype Engineering. Much like rapid application development (https://www.wavemaker.com/rapid-application-development-model/), web design has a certain goal to meet. If the design is not perceived holistically, there exists a risky mix of misinterpreting the website at the art-centric mindset.
This is the reason why web design gets to be misinterpreted. Perhaps due to simple lack of knowledge, or even — and, unfortunately — stubbornness. These are the reasons why “Brochure Websites” are rampant in the worldwide web.
What are the implications of a website treated like art?
If a website decreases its design level to satisfy an unclear objective of “what can feel good”, much like treating it like art, the website turns out to be void of its goal, research, solid structure, usability, content, call to action, and ROI analysis to name a few.
This myopic strategy of putting first only the visual design brings a website to some basic degree and therefore never complies with any genuine business goals.
As mentioned earlier in this post, the design is restricting. A website should aim to solve a problem, provide better user experience, and measure results. Art alone doesn’t solve a problem in the context of the business and the interaction element of art varies from that of a website. Therefore, web design is not art although art plays a small part in web design.